At Emma Beauty, we know there is no “one size fits all” when it comes to beauty products. For decades, the beauty industry catered to the needs of a select few - leaving the rest feeling unseen and unheard. Our mission is to empower you to look and feel more beautiful.

We are a diverse team of technologists and beauty professionals who are passionate about creating tools that celebrate your individuality. Artificial intelligence combined with the insights of human beauty experts - we call it beauty intelligence.